COX EXLAB
PROJECT
Design an experience that would unite employees who had likely never worked side-by-side and empower them to create a new future together.
SERVICES
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Culture + Employee Engagement
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Experience Concepting + Design
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Leadership Development + Training
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Onboarding + Learning Programs
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Diversity, Equity + Inclusion
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Meetings, Workshops + Presentations
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Employer Branding + Storytelling
CLIENT
BACKGROUND
In late 2018, Cox's relatively new CEO was charged with driving a massive business transformation that would modernize and sustain the Cox brand legacy for generations. But Cox's four divisions were hugely disconnected and rarely collaborated on any initiatives.
Experience Willow was challenged with how best to ignite an internal culture and employee experience transformation that would impact 55,000 workers across the four separate business divisions.
CHALLENGES
NEW LEADERSHIP: A relatively new CEO charged with driving a massive business transformation.
DISCONNECTED DIVISIONS: Four Chief People Officers with four separate HR organizations who rarely collaborated on any initiatives.
NEW WAYS OF WORKING: Hundreds of employees would need to be engaged in ways of working and collaborating they were unfamiliar with.
SOLUTION
Experience Willow partnered closely with Cox to launch a change movement and new internal human-centered design lab called the Cox EXLab, short for the Cox Employee Experience Lab.
The entire initiative included: formulating an EXLab mission, vision and guiding principles; designing a 1500 sq ft, physical lab space; and developing and leading Agile Design training and coaching for all EXLab leaders and project teams.
WANT TO WORK WITH US?
LIKE WHAT YOU SEE?
PRESIDENT AND
CHIEF PEOPLE & OPERATIONS OFFICER,
COX ENTERPRISES
“Starting with the initial EXLab pitch, Kevin and the Experience Willow team ignited an internal transformation that has revolutionized how we think about HR and people solutions.”
RESULTS
The Cox EXLab is three years in and still buzzing. Over 500 leaders have been trained and engaged; new people solutions include Empowered People model; I&D strategic plan; performance management redesign; and multiple policy and benefit updates.
The initiative has been recognized by and featured in:
•SHRM & Atlanta Business Chronicle: HR Excellence
•American Business Awards: Minority-Owned Business of the Year for Disrupting HR with Human-Centered Design