ON THE MOVE TO MIDTOWN
PROJECT
Design and produce an engaging and informative experience that helps ease employees' transition from multiple, suburban locations to a new, midtown headquarters.
SERVICES
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Experiential Strategy & Planning
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Experience Concepting & Design
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Onsite Leadership & Management
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Sponsorship Management
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Employer Branding and Storytelling
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Culture and Employee Engagement
CLIENT
BACKGROUND
In 2018, as a crowning achievement to its decade-long reinvention, NCR was closing their six suburban offices and migrating 2600 employees to a new Global Headquarters (GHQ) campus in midtown Atlanta.
NCR approached Experience Willow to help design and execute a transition experience that would introduce employees to both their new urban, workplace neighborhood and the state-of-the-art office towers where they'd soon be working.
CHALLENGES
CULTURE SHOCK: There was a vast difference between the easy-going, sprawling, tree-filled suburb locations and the bustling, high-density, concrete jungle of midtown. Employees needed to be excited about and fully embrace the latter for a successful transition.
NEW WAYS OF WORKING: The cutting-edge technology in the new, high-rise towers marked an entirely different way of working that employees could easily become frustrated about.
SOLUTION
Experience Willow worked closely with NCR to design and produce two distinct events to meet their needs:
ALL ROADS LEAD TO MIDTOWN
Employee teams were invited to experience new transit routes and explore 31 midtown points-of-interest by competing in a customized, team building scavenger hunt.
YOUR GHQ CAMPUS DAY 1
An immersive, hands-on orientation that helped employees learn how to navigate the environment; operate flexible workstations and new technologies; and access campus amenities.
WANT TO WORK WITH US?
LIKE WHAT YOU SEE?
“I got what I needed to help me transition to campus. Fantastic orientation.”
–NCR Employee
“Between [the Day 1 Orientation] and the scavenger hunt, I received good information about the building and surrounding area.”
–NCR Employee
RESULTS
On the Move to Midtown exceeded all goals and expectations and inspired future campus events and VIP tour programs:
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99% of participants agreed it offered a thorough overview
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4.75/5 Stars: "This event improved teamwork."
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$50K in in-kind donations from area merchants
The experience also won national and global awards, including:
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BizBash: Team Building Event of the Decade
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American Business Awards/Stevie: Gold-Team Building Event, Silver-Employee Engagement Event
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International Business Awards/Stevie: Gold-Team Building Event, Bronze-Employee Engagement Event
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Eventex: Team Building Event of the Year, Employee Engagement Event of the year